Client: Coop UK | Timeframe: 2 years | My role: UX Researcher & Designer
Team: Product owner, Content designer, Delivery manager, Business analysts,
Developers, Architects, Quality manager | Tools: MIRO, Figma, Teams, Userzoom, JIRA, Confluence
Team: Product owner, Content designer, Delivery manager, Business analysts,
Developers, Architects, Quality manager | Tools: MIRO, Figma, Teams, Userzoom, JIRA, Confluence
The project research aimed to provide an initial insight into the Switzerland market before the first MVP site was launched and discover any glaring issues to be aware of. Given the limited time before the launch date, our objective was to engage with as many people as possible in the market to minimise risks of friction and enhance the likelihood of success. Any high-priority issues and quick wins could be addressed before the MVP launch, and further recommendations would be added to the backlog for future releases.
I led the research on the project ...took charge of the research phase, which primarily involved exploratory research to understand the differences in holiday booking behaviours between the UK and Switzerland. Following this, I transitioned into the role of a UX designer, creating visual mock-ups based on the research findings.